Importance of Responsive Web Design in Business Growth

According to a recent article in Forbes Magazine, year 2014 will witness a noticeable growth in the number of smart phone users. With this rising trend, comes the liability to create a mobile friendly website that can adjust itself to different screen sizes, while keeping the content unaffected. Be it a tablet or desktop, users are more inclined towards surfing a site that is easily accessible and adaptable.

This is the main reason as to why responsive Web design has become the backbone of Web development process. From creating a static informational site to developing dynamic Web applications, designers are required to largely concentrate on this important aspect. Moreover, it does not only assist in effective online marketing, but also adds a touch of professionalism to your brand image.

But, it is not as easy as it seems. There are several essential parameters that need to be considered. As far as design layout is considered, one can use flexible images of small size; implement media queries that allow the page to use different CSS styles. Also, you can use large interfaces for better readability, focus on typography, avoid flash and keep the content as concise as possible. On the whole, flat style and simple designing are key factors.

After the successful implementation of aforementioned factors, one can achieve several benefits. Some of these have been discussed below-

  • In course of successful Web development, a responsive website design is targeted towards user convenience. It not only brings viewership by means of social marketing platforms, but also broadens up your target audience. Eventually your website tends to get increased traffic, thus, leading to generation of more revenue.
  • None of us can deny the fact that users are engrossed in social media 24/7. If at some instant they find relevant information on your website, then they intend to share it via social media. This way, your products and services get publicized without the investment of any additional resources.
  • It is actually a money saver as responsive design is a futuristic version. Wondering how? It is designed by ensuring its compatibility with various platforms. So, even if certain technical advancements take place in the future, your website will be ready to work with.

Above all, a responsive Web design boosts your SEO (Search Engine Optimisation) efforts. Therefore, take a detailed insight into the information stated above and gain a competitive edge for your business.

Why Do We Need a Good Web Design For SEO?

Today we are living in a lightning fast world. From metros to flights, from bicycles to cars everything can be seen on fast forward tracks. In fact a pizza delivery also takes less than thirty minutes to reach at our door step. In such a fast living world how can we leave websites behind? Today world belongs to the internet users. All of us like to stay just one click away to get our work done whether its online bill payment or online shopping.

In such a scenario the role of web sites become really important. Every company wants to improve the prospects of their business via internet. A good website not just increases the brand value of a product but it also helps in generating business.

Today is the era of e-commerce websites also. In that case you would want a website to be user friendly so that you can shop freely. As a result web designing is now a critical part of the web development process. Developing an attractive and exciting website has a far greater appeal to users than the boring and dull ones.

Designing a website is a complex activity which needs a thorough understanding of the process. It is recommended to hire a professional web developer for making website an exquisite one. Following are some reasons stated that why we need a good web design.

  • Users admire quality and quantity- If a web page of your website has a quality matter then users also compromise with some unwanted ads and links. It is suggested that never make users think on a webpage as it irritates them and they close the page without even reading it.
  • Make use of effective writing- Always remember that world belongs to entertainers. So try to entertain the users by using attractive style of writing. Try to use a good font for your website so that it provides a catchy look.
  • Keep it to the point- Avoid unnecessary technical and economical terms. Try to follow (KISS rule) keep it simple and short so that a user doesn’t feel bore while going through your page.
  • Do not run behind to target everyone- Do not target unwanted people. Try to focus your target audience as much as you can. Your website will be messed up if you try to accommodate every kind of customer.

So if you are planning to launch your business on internet then do not forget about the importance of web designing. Remember your webpage is the face value of your company’s website.  Hence, just not try to make your website attractive but qualitative too.

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