Importance of Responsive Web Design in Business Growth

According to a recent article in Forbes Magazine, year 2014 will witness a noticeable growth in the number of smart phone users. With this rising trend, comes the liability to create a mobile friendly website that can adjust itself to different screen sizes, while keeping the content unaffected. Be it a tablet or desktop, users are more inclined towards surfing a site that is easily accessible and adaptable.

This is the main reason as to why responsive Web design has become the backbone of Web development process. From creating a static informational site to developing dynamic Web applications, designers are required to largely concentrate on this important aspect. Moreover, it does not only assist in effective online marketing, but also adds a touch of professionalism to your brand image.

But, it is not as easy as it seems. There are several essential parameters that need to be considered. As far as design layout is considered, one can use flexible images of small size; implement media queries that allow the page to use different CSS styles. Also, you can use large interfaces for better readability, focus on typography, avoid flash and keep the content as concise as possible. On the whole, flat style and simple designing are key factors.

After the successful implementation of aforementioned factors, one can achieve several benefits. Some of these have been discussed below-

  • In course of successful Web development, a responsive website design is targeted towards user convenience. It not only brings viewership by means of social marketing platforms, but also broadens up your target audience. Eventually your website tends to get increased traffic, thus, leading to generation of more revenue.
  • None of us can deny the fact that users are engrossed in social media 24/7. If at some instant they find relevant information on your website, then they intend to share it via social media. This way, your products and services get publicized without the investment of any additional resources.
  • It is actually a money saver as responsive design is a futuristic version. Wondering how? It is designed by ensuring its compatibility with various platforms. So, even if certain technical advancements take place in the future, your website will be ready to work with.

Above all, a responsive Web design boosts your SEO (Search Engine Optimisation) efforts. Therefore, take a detailed insight into the information stated above and gain a competitive edge for your business.

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